Not sure this is along the same lines off offline marketing.. but I thought this was pretty cool..
There’s a big big poker affiliate I work with.. actually I’d even call him a poker business man the way he runs his network, and his partnership with advertisers and players, very classy operation.
From what I understood, he real world meets advertisers, who are close to their players, and invests into the advertisers, partners, or buys them, and organises real world tournaments for the players amongst other things(perks).
He really believes in the whole personal touch, his moto is, there is no better endorsement then that of another player to a player, or an advertiser to an advertiser – because 75% of the sale is already down via an endorsement.
He also real world meets players, to add that extra level of retention.
By doing real world meetups, the advertisers bring along other advertisers over time, and players bring in other players.