It’s not only reviews of hotels of course. It seems that many marketeers/ businesses haven’t understood the internet yet. In previous decades as a marketeer you would make a proposition for your business and position yourself in the market in a certain way. There was no mass feedback that was readily available for any new prospect.
These days a company can market and position itself in a certain way, but the people who are buying your product will now position that product in a much more defining way than marketeers could. Simply by giving feedback and rating your product.
Ebay for example has a great thing with “seller feedback”. Why would you buy off a seller with bad feedback? With hotels its the same, why would you go to a hotel with terrible feedback? (could be the price, but then don’t complain about services).
It seems that these days we are able to get a better feel for a product or service before buying it. We read about consumer feedback about a new camera, a new car, holiday, etc. In the end, we as customers, are able to better judge if a product is suited for us. It’s also much easier to compare these days.
Many marketeers have no real clue about how to deal with this yet. And the ones that do are golden 