The internet is a slippery slope for a lot of business types. You have public reviews, blogs and message boards on just about any topic out there. The internet so far has been able to preserve free speech, everyone can say whatever they want.
This makes it an invaluable source of information, but it’s not going to make all businesses happy. More so than ever, it’s shape up or ship out. Some learn this easily and work towards good reviews, and when 1000 people give good reviews, the one or two malicious reports will be drowned out.
It’s never going to happen that everyone feels the same way about something. Say we both stay in a modern Hotel with red wall paint. You may love it, it may make you feel snug and rested. I may hate it, it may make me feel restless and agitated. We are going to differ on how we think back on our stay there.
So in reviews, you look at it like a democracy first, how many like or dislike something.
Then you want to read some of the bad ones, you can tell right away if you would identify or not. If still interested, read the good ones and see if these things appeal to you too.
This is an invaluable tool, and it applies to us here also. Always research what the affiliates and players in the various messageboards have to say about a program. You will save yourself a lot of money and energy in the long run.