As i said in another forum – he is like the PIED PIPER for Bwin.
I think the idea here they are hoping for is something similar to ” The Stockholm Syndrome”
Theory: We will eventually warm up to them and have positive feelings towards them as they lead us to our ultimate demise.
Part one : “The Bwin Syndrome”
Part two: Pied Piper Era
Part three: Affiliate Demise