Get exclusive CAP network offers from top brands

View CAP Offers

Reply To: Where to start

[bsa_pro_ad_space id=2]
#812073
darkness
Member

Not sure if this helps but when I was with Nine.com we tried to introduce Soccer into our marketing efforts to bring in UK players and give our existing player base more sports betting options.

The result was that our current data base did not cross over and we were unable to capture the UK players. Was it because we were competing with companies like Bet365, was it because Nine was managed by Americans and the site was written and read as a US facing brand, was it that we did not have a marketing manager that understood the UK market and how to take us into that direction?


I’m not sure why we did not succeed but I know that we were very successful marketing to the US market and as a manager I would not take a job promoting a non-US facing brand.

As a matter of fact I was approached right before coming to Gambling Wages for a position as an Affiliate Director for a Live Dealer Casino brand for a European facing brand, I had to decline. You may want to look at the top performing Casino Brands featured in your Google search and build your marketing efforts around those brands and countries they are facing.

Cheers,