I guess you are trying to get football Betting hits? well you have sportsbets in your domain – the most powerful word you can use – SO USE IT
Something like Football Sportsbets Online (just an example)
why in the world who you put betfair at the top of the page when you don’t have a link for them? don’t do any favours for them – they won’t do any for you
Move this to the bottom of the
RSS Subscription Email Subscription Follow me on Twitter
and get those 6 square banners at the top (even better if you put them and the whole side panel on the left)
Do blogs on the World Cup Now – so google might actually index them by the time it starts
I would also make the text a little darker – gray on gray – get a little washed out
other then that – it won’t make me watch football – but it looks good