The first thing to do on my websites is to add a “advertise page” with details for prices, links, banner placements and so.
This is not necessary and can actually do more harm then good. As long as you have a way to contact you on your site, people who want to advertise will contact you with or without that page. When advertisers come and ask, they already know what they want.
My goal is to find out what they want, determine if it their request is reasonable, and provide it if it is.
“Thanks for the email. I do have advertising space available. What were you looking for?”
If you are set on having this advertising page on your site, I would make it as generic as possible. Say things like:
“advertising space”
“drive traffic”
“advertising options”
and not
“Pagerank”
“Paid Reviews”
“Links”
“Here are my prices”