I am researching banners and people’s behavior that results from exposure to banners, this IS quite an interesting subject!
I found many interesting things, mostly it goes together with what dominique said here,
conversions happen when banners are placed in the right pages and in the right location in the page, but there are also very small things in banners that affect people’s behavior, colors for example, people from different countries react differently to different banner colors
in general banner conversions is low today but I believe that it’s just a temporary “banner-crisis” time now :banger:, banners are going to come back and soon. who needs text anyway if you can see nice pictures and animations instead?