people in general did not benefit from banners and decided that there is no reason to pay attention to them…
but as said in this thread before, even people that think that they have “banner blindness” are mostly wrong,
banners affect their way of thinking even if they do not click, in the future they have higher probability to buy the product that the banner is marketing (if the banner did its work properly)
b.t.w there are banners that make big problems, and this is not good for the banner industry.
one example is a banner of Ego in this web site of CAP
did you ever get this error? wonder why it happens? it’s caused by the banner:
I think that this is only temporary and banners are going to come back and big time!
We set basic rules for banners that we design in humansapiens (the “six rules of the banner“) hopefully this will help to fix the banner’s “bad name”
the rules are here: HumanSapiens’ 6 Rules of the banner for maximizing conversions and profitability