@Nathan 213155 wrote:
But would that really help online gaming affiliates? Or would opening the huge door of U.S. online gaming actually shut affiliates out by making gigantic casino companies more active in marketing efforts in hugely profitable American market?
.
Unfortunately, this will be the beginning of the end for online gambling affiliates. Affiliate marketing will be reduced to commoditized CPA’s offered by Las Vegas through the likes of Commission Junctions. These CPA’s will be small, I would imagine – probably $ 20 or $ 30 a pop. MGR and RB will die off. Las Vegas’ superior branding and their ability to use mainstream media to advertise, will severely diminish the need for traditional affiliates. Only the very large affiliates will be able to make any money in this environment, and even they will make much, much less.
I am hoping that this drags out for many years, so things remain status quo. At least there will be less pressure on financial operators, with the heat off somewhat. I give the industry 2 years max, before it changes radically, and for the worst. Time to diversify guys…”last call” for gambling affiliates……….