Having being involved in the online industry for last 10 years, this has been one of the most important areas that I have worked on. It is really interesting how a 0.05% growth in the clicks can do wonders for the number of new depositing players you would be acquiring. With the same lever of effort and investment if you can maximise the returns a bit, it’s something you sud always do. 
Sometimes the banners that are not attractive to an affiliate manager or US in general works the best.
A combination of banners, landing pages, user journey till the first deposit and the sign up offer can influence in what kind of players you are acquiring. This impacts the overall conversion % and the player values.
Very true Warren, but this shouldn’t stop them from offering advice to the affiliates on the best banners and vice versa for the affiliates. I had posted this on gpwa and pal and a few affiliate managers have posted their best converting banners. The fact of the matter is that if the affiliate managers can contact their affiliates personally and give them this information it is good. But for the ones with mass base of affiliates, forums are helpful to broadcast this information.
If any one needs any help, feel free to contact me.
@Warren 212758 wrote:
Would love to hear from a few affiliate managers on how they help affiliates optimize banners and specific landing pages, although I’m certain most will be reluctant to post examples of best converting banners. :wink-wink
Poker Dude, I agree with you that text links perform better than the banners. But ours is a banner driven industry and a mix of text links and banners are essential to make the most of the opportunity. The overall conversion process is much more than just the banners, but that’s something the affiliates can easily control and change. Therefore I came up with this thread.
@Poker Dude 212764 wrote:
I don’t believe in banners at all. Very often they are gaudy and “pushy”. I read an interesting article years ago from a power affiliate (I apologize, but I don’t remember who it was, and where it was published), but he said to stay far away from banners, and stick with text links (and meaningful content surrounding these text links). I don’t think there has ever been a meaningful study on the use of banners vs. text links, but I’ve always been a proponent of text links, for many years.