Gregger, you can’t compare revshare with rakeback, that’s like comparing oranges with towel racks – nothing in common at all.
Rakeback is and always has been a short sighted, predatory way of doing business. There is no such thing as loyalty, brands are irrelevant and there is no one recruiting newbie players. It’s just a shuffling around and around of bigger players.
Rev share on the other hand is all about building a player base with the brand of your choice and there is a lot of loyalty involved. That’s why affs get so upset at retrocative changes to contracts – they built a player base on the basis of their original contract, and suddenly the carpet is yanked out from under them.