This is very true and I have seen this happening on multiple occasions. That’s the whole point of the thread – if you take good care of your small and medium affiliates in addition to the big ones, they graduate to being a big affiliate and stick with you forever. 
@alexpratt 212042 wrote:
He also told me a story about how when he was an AM for the ticketing market he had an affiliate that was doing average numbers but had potential so with some help from his end this guy ended up being his third biggest affiliate making some serious numbers a couple of years later.
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