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Reply To: Who needs small affiliates?

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#805490
Anonymous
Inactive

Probably I have said this before, but want to reiterate it again – I am of the opinion that affiliates are entrepreneurs and affiliate managers are like their business consultants. The affiliate managers have to invest loads of time in the initial stages of the relationship and help the affiliate. Once the affiliate gets going, it is pretty much on auto pilot. The only regular business support you need to provide is new creative, updated promotions and monthly payments in time.

This however doesn’t stop you from discussing new strategies to get more players or increase conversion or work on retention and reactivation promotions for the affiliate’s players. It may sound strange but some affiliates will also ask you which other competitors they should promote. At this level it is a friendship between you and the affiliate and trust me it feels good that your efforts have won you a good friend.

Please mark the keywords in the posts below. These affiliate managers definitely understand the business and help create that differentiating factor. Thanks guys :)

@Toweraffiliates.com 211950 wrote:

It truly is a two way street – effort must be made by the affiliate and by the affiliate manager. My first question is always – what do you want to achieve? Then lets work together to help you get there.
The cool thing is, that the affiliate that grows because of hard work on both sides it becomes a friendship.
So if the effort and the hard work is there – it’s the foundation of success.

We all started out small :wink-wink

EarnReal_Luis wrote:
I share the same point of view of Toweraffiliates when he mention that small or big affiliates deserve the same respect and support and even small guys need extra support as they don’t have the expertise of those guys that have been around for years. At the end those small guys that really want to grow and do things the right way will become big source of revenue for your program if you help them get there, the most important thing to me is that they will be loyal to your program because you were always there for them when others didn’t .

Emma@RoyalApollo wrote:
In the long run you want to build trust and loyalty so the key in my opinion is to remember that first of all there is a person there who works very hard – if you support him (or her) – s/he’ll deliver results.

Renee wrote:
Besides that, I have made some amazing friendships with affiliates. That to me is worth the effort alone, even if the effort goes did eventually go nowhere.

Thanks Mate, David? :)
@Toweraffiliates.com 211950 wrote:

This is the best thread of the year :hattip: