Probably I have said this before, but want to reiterate it again – I am of the opinion that affiliates are entrepreneurs and affiliate managers are like their business consultants. The affiliate managers have to invest loads of time in the initial stages of the relationship and help the affiliate. Once the affiliate gets going, it is pretty much on auto pilot. The only regular business support you need to provide is new creative, updated promotions and monthly payments in time.
This however doesn’t stop you from discussing new strategies to get more players or increase conversion or work on retention and reactivation promotions for the affiliate’s players. It may sound strange but some affiliates will also ask you which other competitors they should promote. At this level it is a friendship between you and the affiliate and trust me it feels good that your efforts have won you a good friend.
Please mark the keywords in the posts below. These affiliate managers definitely understand the business and help create that differentiating factor. Thanks guys 
@Toweraffiliates.com 211950 wrote:
It truly is a two way street – effort must be made by the affiliate and by the affiliate manager. My first question is always – what do you want to achieve? Then lets work together to help you get there.
The cool thing is, that the affiliate that grows because of hard work on both sides it becomes a friendship.
So if the effort and the hard work is there – it’s the foundation of success.We all started out small :wink-wink
Thanks Mate, David? 
@Toweraffiliates.com 211950 wrote:
This is the best thread of the year :hattip: