@Trifonoff 211075 wrote:
Hi Yvette,
Thank you for your review & opinion.
Actually, the banners you mentioned (I called them 21 & 22) for the last month have no more than 6.7% of the visitors attention. I agree with you that they somehow do not fit the site but I need them because otherwise there is too much free space.
Just for comparison the four banner on the right (I keep them more for decoration than anything else) are getting almost the same clicks: 6.0%.
What if you were to increase the font and rearrange the text? Then you wouldn’t have that space anymore. Another thing that you should try is Google Optimizer. Its a free tool and it might help you to determine which version of your site will give you the best traffic.
Here is an article discussing the pros and cons. Google Website Optimizer
If you end up trying it let me know how it works out.. 