Hi Toby
It was good to speak to you last night and I look forward to working with you.
I have managed the Tote campaign on Brand Conversions for just over a year, it’s definitely easier to get sports affiliates onto the programme than casino/gaming affiliates. Personally I think Tote casino is a fantastic product however it’s not at the front of casino affiliates’ minds. Maybe the Totesport.com needs to be rebranded Totecasino.com (not an easy task I realise), throughout the site you are greeted with a well recognised Totesport.com logo and maybe it does feel like a bolt on product.
Generally when a player gets on Tote casino, the player stays which has something to be said for the quality and range of games and the overall retention strategy.
It would be great to hear what more casino affiliates think?
I hope this helps.
Thanks
Jayms