Hey There Toby, great to see you involved at the Tote, mate…
It’s an interesting question, I never knew much about the Tote before I started in gaming and they’re always associated in my mind with betting and almost entirely Horse Racing.
Despite what they’ve done since they still have that perception with me.
It’s a tough call – Just how DO you go about promoting your wider products in a way that doesn’t alienate your core base of customers? you don’t want to throw out the baby with the bath water, as they say.
I’d be interested to know if any casino affiliates would consider promoting a casino from a brand where that product was essentially a ‘bolt on’ to the core business.
What do you think casino affiliates?, do you think the brand association would alienate your players or would you promote anyone if the offer/reward/terms etc were right?