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Reply To: Duplicate Content & NoFollows; Google’s Mythos

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#804474
Anonymous
Inactive

It’s certainly agreed that using duplicate content as a strategy for increasing search relevance is definitely not worth the effort. So everyone is clear, avoid duplicate content wherever you can, it won’t help you. The only point here is that Google doesn’t penalize you for having duplicate content, just suppresses it for the keywords that are in said duplicate content for the page that it is on.