Have I correctly understood that you are giving something away to each depositor?
It sounds like you are “incentivising” your players to join up to the site?
If that is the case – then you have to clear this with “the company” prior to moving to a CPA plan usually.
But the bottom line is this – if you think that you will make more money from the CPA plan than the rev-share plan (as you are suggesting) – then you are also saying that the potential CPA payment exceeds what you think the gaming company will make fom the players ?!
Do I have that correct?!’
In which case – no matter what the company is you are likely to find your CPA agreement terminated “with prejudice” (especially if you are incentivising players without authorisation) – and you will not be paid the amounts you expect.
The gaming company is in operation to make net profits – not to payout more to affiliates than they make per player.
Take a look around this forum – it is littered with tales of woe from start-up affiliates who thought that they could be “smart” and get hundreds of players through incentives – that otherwise had no real interest in playing at that property.
In nearly every case – the agreement is terminated – the affiliate is left out of pocket – and then we have to put up with a loud whining sound from the newbie affilaite shouting that what they did is not legal.
:sarcasm:
(It might not be legal – but companies do it – and transfer the affilaite to rev-share – or sometimes drop them cold.
The gaming companies have a big enough legal team to make sure that there is enough doubt that ever recovering the funds is beyond the scope of any normal affiliate)
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In the end the only long term viable business model for affiliates – is that you are referring players to the gaming properties that deposit and play for genuine reasons. The gaming property needs to make money.
And if this is the case then (again) in nearly all cases taking revenue share is the best plan.
Having players that just depsoit $40 in order to get a physical gift – is not really a source of valuable players – and you probably need to find a better source of players if you are gonig to succeed in this game.
Hope that helps.
:hattip: