Hi Splinter,
After a very successful two year deal sponsoring AVFC, a decision was made not to renew the sponsorship. I wasn’t the person who made the decision – but I guess everything has a value and Aston Villa’s position in the table must have made them significantly more expensive than the original deal. I also believe there was some discussions about Villa selling more shirts in America, which isn’t something they could do with 32RED across their shirts.
Regards,
Mark