Hi DotNose,
Your questions were handled well by Dominique, but maybe I can shed a little more light.
Gererally, successful affiliates who send non-incentivized traffic to Lucky 18 have a click to sign-up ratio of 8:1 and sign-up to deposit ratio of 5:1. Obviously, you’re just starting out so the numbers will be a little soft, but you should be aiming for these stats. Keep in mind, that a good online casino will help convert your fun players (ie. in-house conversion team) and process their deposits (ie multiple payment methods).
Those demographic numbers are accurate. At Lucky 18 we aim for uni-sex appeal. We know who our players are and appealing to carnal appetites is not the appropriate direction. I think most casinos showcase beautiful women in order to have a glitzy Las Vegas image.
Negative-carryover as Dominique explained so well, has to do with the winnings of one of your players. Should one of your players win, this will affect your revenue. At Lucky 18, we don’t carryover the negative to the next month. So you’ll start with a clean slate every month.
I hope that helped you out. If you have any further questions feel free to contact me.
Best,
Mike
I’ve been doing affiliate marketing for several months and recently started promoting online casinos.
Please bare with me if my questions are too obvious..
1. What is the typical visitor-to-signup ratio? For me I get a sign up for every 10 visitors I’m sending to the casino (most of the signups are obviously not depositing anything)
2. What is the typical signup-to-depositor ratio? Again, for me about 1 out of 10 people who signed up, deposits money.
3. According to quantcast.com, the typical demographic for online casino websites is a female ~ 35+ years old (for example: http://www.quantcast.com/romecasino.com – 59% females, 41% ages 35-49). So my question is – why are there so many landing pages with hot chicks on them? Why are they targeting males when most of the visitors are females?
4. What does “negative carryover” mean exactly?
Thank you
Idan