The readership may be interested to know if at some stage having gaming, igaming, gambling related news, links on a website etc may have a adverse effect in relation to getting found in the search engines. We here at Media Man Australia are seeing all the websites in our network achieve very solid to excellent results in the major search engines, however we’re a media, publicity and portal development company, rather than an online casino. Given the legal related aspects of the industry, especially here in Australia, that’s a good thing. Journalism, technology news, financial, celebrity, environment, politics… we cover them all, and more, and we keep the igaming and gaming related content down to approximately 30% for if or when the goalposts change. We also keep our online audience at approximately 50% Australian / 50% international, again as a legal related safeguard. Spreading the risk across a number of verticals have served us very well. We also compliment our news efforts in a number of places other than online, and this assists in a blanket type approach, thus having us turn up in all the right sort of places, and not being too reliant on one or two search engines and the laws and regulations et al that govern them. For the record, the Media Man Australia website network attracts approximately 3 million hits per month. The Media Man Australia website attracts approximately 1.7 million hits per month and is in both the Hitwise Australia top ten (entertainment category) and in Google “Best Of The Web”.
Greg Tingle
Media Man Australia
Casino News Media
Australian Casino News
@Nathan 205641 wrote:
A recent article looks at the potential impact
June 18, 2009 (CAP Newswire) — It might not just be the online gaming industry being hurt by the current governmental regulations against online gambling in the U.S., argues a recent article in WebProNews, a respected online marketing news source.
In an article titled “How Much Is the Prohibition of Online Gambling Costing the Search Engings?”, writer Steve Baldwin argues that, by instituting a policy against online gambling ads to ensure smooth sailing with the U.S. government, Google may be losing almost $115 million every year. Baldwin goes on to state that the estimate is conservative, and that it’s probably far more than that.
To arrive at this amount, Baldwin compiled a list of about 200 keywords consisting of words and phrases that would be commonly used to advertise gambling, were it allowed. (He also claims that the list could be, and in reality probably is, much larger.)
You can agree or disagree with his conclusions, but either way, it’s definitely an interesting read. Click here to check it out.