Personally I think there is still some great opportunities for offline advertising but you have to plan and execute it well otherwise you just spend money on branding which for most affiliates is not needed – With offline think about who you want to target, the best time to target them for a result, what result you want and then think out the box, don’t do what other people are doing – There are loads of things you can do for little money if you think out of the box a little
With Google PPC – you can do this no problem now, well for the UK anyway – You do need to be approved though – Check out this thread http://www.casinoaffiliateprograms.com/bb/showthread.php?t=35463 From speaking to people if you go for thr traditional key words you will be stung big time so look at more long tail stuff and work carefully on the landing page