The reason I think a lot of marketing managers, affiliate managers dont like this is becuase a lot of their targets/budgets are set up wrong. Sure, if thousdands of pounds is coming out of your budget each month for affiliates who no longer refer new players, you wont be happy. But its the budgets/targets that need to be relooked at, not ways to stop paying these affiliates.
On the no negative rollover – sure thats unfair on the programs. But that doesnt stop me insisting on it with every program I work with! Its an unfortunate cost that programs need to pay – If I am referring 200 new accounts a month to a program and one of those players wins a million, with negative roll over I’ll stop sending 200 accounts a month, there will be no incentive for me to ever send them another account. With no negative roll over I will carry on sending 200 accounts a month.
An extreme example but for most programs it makes a better business plan to give affiliates no negative roll over. In the past there have been around 4/5 programs Ive stopped working with alltogether as they applied nageative roll overs. Without wanting to sound arrogant, they have missed out big time for wanting to save a few quid short term.
The more I read the more I think the companies that carry out practices as explained above should be named, shamed and boycotted.