OBC,
To summarise do you think it is fair to say you feel that at present the costs are too high to place yourself in a profitable position and therefore the gold rush isn’t here ?
Dominique,
What would it take for you to rethink the paid search model as an effective one?
The Gooner,
I disagree. I believe that the gaming industry was built on the affiliate business model and the bulk of poker and casino sign ups through affiliates came through PPC.
What I am trying to do here is get an understanding of what people think about PPC, now that it is allowed again in Google in certain countries and then to dispel any myths or concerns you may have about it. PPC can be horrible, direct costs that hurt and cashflow problems galore, but when it goes well it can be glorious.
I wont say much now and I dont expect the guys n gals that are succeeding in the new gold rush PPC arena to chip in (not yet anyway) as their personal gold mine is almost definately sacred to them but I will say that when you play the PPC game well it can deliver obscene rewards that equate to measurable and real cash in your pocket.
if we can get the discussion going and livened up then I’ll share if you do too!