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Reply To: Multilingual search strategy

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baggsy;199659 wrote:
Thanks guys.

I was a bit of a muppet and didn’t realise that I could geotarget subdirectories AND subdomains through webmaster tools….

Anyway, i’m thinking of going down the ‘country’ route rather than ‘language’ for the most part, though might change my strategy if I ever target Belgium and Switzerland.

You can’t target language based searches with subdomains. Well you can but its going to be very weak. You need to keep your .com TLD non-targeted and build TLD links to it. DO NOT use geotargeting on your .com

Build subdomains, host them in the target sountry, build links from TLD’s and language-based sites – regardless of their attributes. Then geotarget them in WMC.