Not so complicated as you think, especially for affiliates
I’ve been working in the italian market as country manager for the last 2 years, so I’m quite updated on the italian situation; As rake-back online said, many casinos/poker are blocked by italian monopoly, meaning that from Italy those brands are not reachable…that’s why many affiliates are losing profitable italian traffic by promoting blocked brands!
Simple solutions:
1. Promote those brands that are not blocked
2. Promote those brands that, if blocked, are able to solve the problem; many casinos/poker infact may not be focused on Italian market, and may not even be aware of the problem…
The situation will not improve, and to be honest with you I hope it remains like it is as long as possible: the state monopoly is not going to go down, it will grew bigger and stronger, but so slowly that it won’t affect affiliates activity…
I forgot to add a link to this post of mine, have a look here and for anything drop me an email
Ciao