I never saw or heard of Pikum. Which is a bit surprising when I heard the best part of 4 million was spent marketing it. But ive seen some sites based on the mate v mate betting idea and for me the concept doesnt work.
Sure its fun having a little bet with your mates when you are watching a sporting event together but for me the fun part is watching your mates face when they know they are beaten, and even more so when they hand over the cash to you! You then get the chance to rub their noses in it, whilst you drink the pint you have bought them with the winnings.
Just taking money off good friends isnt much fun in my opinion.
So to try and replicate that online when you cant actually see your mates, its harder to get any banter going, its more about the money and you dont get the chance to buy them a pint afterwards, doesnt work for me.
Most my mates dont understand betting and gambling as well as me and whilst Im sure I would win some money from them it wouldnt be a lot of fun and could well ruin friendships rather than strengthen them.