I mentioned this already in another thread but Alex walked us through the site and concept at CAP Euro london in one of the sessions and the idea is incredible – If it works and the public like it I think it could be a real winner.
My favourite part is the fact that you can go to a theatre and watch exclusive coverage of say a comedian and then go back to gambling or the lobby to see who is there. It means the user is constantly involved and isn’t ducking into other sites like youtube etc as they don’t need to. very clever