From a merchant’s point of view, I rather naively considered the ‘certification’ to mean that my program would be screened by CAP and if it passed I’d have the opportunity (at a cost) to promote the program alongside other reputable brands who operate to similar standards.
The fact that this isn’t the case basically nullifies this ‘certification’ and you run the risk of being tarred with the same brush of those less ethical programs.
For example, the totesport casino runs off Playtech software, but because of previous indiscretions there’s plenty of aff’s that won’t consider promoting a Playtech casino, despite us running the program independently.
It’d sit much more comfortably with me if the term certification was replaced. Either that or run CAP as a not-for-profit organisation and don’t charge us so much :wink-wink