The term “Master affiliate” is a basic description of one of the services EMG can offer to a clint when they are retained as consultants. EMG develops and can manange their affiliate program. EMG provide seasoned affiliate manager(s) who work exclusively on behalf of the respective client. The program handles player support and all payments for all players and affiliates. EMG receives a performance based consultant fee on what the affiliate program generates.
CAP and PAP are owned and operated by Affiliate media inc. which is a wholly different company. CAP and PAP do not act as master affiliates. A standard certification fee is paid for the listings of EMG clients. In practice this fee is then passed along to the client by EMG for payment.
Most legitimate Casinos and Online Gaming Operators are listed at CAP. EMG’s clients are no different. They want to be a part of the commmunity so they can grow their business. Certifcation grants them access and a presence on the CAP/PAP forums, their staff is admitted free at CAP events, they can appear in our publications and they get certified partner pricing on sponsorships at CAP Euro, CAP Down and CAP Springbreak.
Hope this clarification helps.
Thanks Lou, it’s clarified, but somewhat convoluted.
The problem that many persons – to include myself – are having with this is how this appears. Since both you and Warren “appear” to run CAP and PAP, then it appears that you run EMG as well. This is how everyone (well, most everyone) perceives the relationship. I understand how the differing companies are set up – but that is a “behind the scenes” thing that not many pay attention to. They think CAP and PAP are connected to EMG which manages Cardspike’s and Absolute Slots’ affiliate programs.