Remember Adrian with Paymaster? Used to have Micki’s casinos and the Jackpot factory before Brightshare?
He was a master affiliate, it is like an affiliate who has other affiliates under him in tiers. Makes a site for affs and signs them up. Takes care of them. But s/he doesn’t do the payments or anything like that.
It’s really quite common. I think Pearl gaming was a master affiliate for playtechs, correct me if I am wrong.