One other consideration is that yes it is wise to spread yourself out … don’t do that based just on being spread out. In other words don’t list every casino you come across thinking it is a “service” to your readers (as many say that is their reasoning for listing some places).
1st is obvious. Listing any place that isn’t player-friendly is a dis-service. Even when listing free money casinos because In the long run they will endure so much BS that only the hardest core will feel you did them a favor by listing that casino …
2nd is not quite as obvious. You list a place that is player-friendly .. or at least not proven different … but they are known to be aff-unfriendly. They have quotas or are one of those mysterious casino groups that consistently earns less (by considerable margin) than the rest .. even when given same or better ad space. – well you can’t do your readers a lot of good by going out of business so you need to get paid + if those places would cheat you then they will if not now … at some point be a danger of cheating the player.
Lets face it the casinos are all basically the same especially if using same software … so if you have (most) every brand of software represented … and you are listing what you consider to be the best casinos in each brand category … those being both player and aff friendly … then you can’t lose.
If the player goes thru all your listings (because you feel my way is not enough to offer) and they go to another site and join a casino there which turns out to be INFERIOR to the experiences they had at your site … where do you suppose they’ll go next?
okay lets say they are a little dull and still choose another inferior casino from competitors site: and it happens again.
Point being that at some point along the way the player is going to figure out that maybe there was a reason you didn’t have so many casinos listed and that it was a good one.
And finally though it may not seem like you have a lot to offer in comparison to other portals .. but remember what I said above … and take my word for it that even if you have only a couple or three sponsors listed …… that it is unlikely any one player would ever work their way all the way thru the casino list you have.
let me re-phrase that: any good player that is worth having … won’t make their way thru your list,