can I just step in a clarify the issue as much as I can?
As at this time, *nobody* in the Account Management teams for any of the companies involved in the merger have been told that they will definitely be handling the AM for any brand.
From what I understand (but hasnt been confirmed or denied by the Management) is that the UK marketing for all brands will be done in the UK and that the European Marketing will be done from Israel. I hope to have more confirmation about this at the end of the week.
Obviously this is a massive project and there are a lot of staff involved to be placed in their roles etc. The idea is not to lose jobs anywhere in the company, so until an official announcement is made it is business as usual – Will Hill will be looking after themselves, Webroute will be looking after Blackpool Club and Cpays will be looking after their brands. However, at some stage their *will* be a reorganisation of roles, and from what I understand it will be based along the structure I mention above.
Between now and January 16th (the launch date), I would imagine that many AM’s from all 3 companies will be keep to build their portfolio of Affiliates so that they are ready to roll as from Day 1, however as at this time none of us as far as I am aware have access to each others brand banners and are actively able to promote cross casino.
As for bedding in problems, I imagine that this will be the case – no matter how thorough the integration of the 3 tracking systems is, the payment methods and the switching of other technical stuff which is way over my head, only the very naive would anticipate that their will be no problems at all, but thats just part of the way all projects of this size run – I daresay that something somewhere will be forgotten, even if its the new junior forgetting I dont have sugar in my tea! Whatever happens it wont be deliberate, and it wont affect you – the tracking, integration and payment systems will obviously be the priority and will all be working throughout the integration.
When I have more news I’ll post it up but in the meantime if anyone has questions about the new structure then please email me ([email protected]) or add me to MSN ([email protected]) and I will help as much as I can!