If you wanted to pursue the “I’m a hobbyist and online casino player, too” angle; as suggested by Randy then why not add a little more comment or opinion to your texts about each room?
Currently, the description of each product is very ‘industry’.
Why not offer your viewers a little more in the way of guidance in a fair and unbiased way that allows Bet365 to come out on top every time – I’m kidding (seriously though’ I’m not kidding)
Essentially, don’t be afraid to inject your ‘voice’ and personality to the site. It can become a point of difference for you and give viewers a reason to trust you.