Every single concern here is valid to one degree or another, however Simmo (and others) are spot on – the closure of the US accounts was not something we have any control over.
The fact that the closure of US based accounts was stepped means only one thing – it was more financially viable for them to be closed than to keep them open. Please consider that every closed account represents an account that can no longer be monetized by the casinos themselves either.
As much as being about politics the move from the US has been financial – with rising risk costs, escalating processing costs, then the addition of legal fees it was costing more to take US business than the group was making.
On the plus side our business has grown dramatically in the non US territories, so much so that we are able to look ahead towards a strong future outside of the US.
We have focused solely on getting our offering correct on Jackpot City with it offering play in English, French, Italian, German and Spanish – with this allowing us to attract players from Canada, Mexico, France, Germany and so around the globe.
Now that we have got it right on Jackpot City we are starting to roll it out to the other brands – the intention being to have a full suite of casinos which will continue to build on the success we’ve had with Jackpot City across the globe.
Jackpot City Bingo has also been picking up steam every month – UK residents love playing bingo and through the constant tweaking of promotions, chat mods getting into character and support staff who are 100% bingo centric Jackpot City Bingo is becoming a hot ticket item in the bingo arena.
So yes, the move from the US was a lot more sudden than even we had expected however we are convinced that moving forward we will continue to be an important income generator for affiliates through offering quality products for acquisition and by continuing to deliver our well known superb retention. With our clients focusing all their efforts, attentions and resources on the rest of the world we are certain to see player lifetime values grow dramatically.
The casinos, themselves, have been going since 1996 and they are determined to continue well into the future. Any decision to remain in the US would have been irresponsible to stakeholders, potentially jeopardizing the rest of the world business that has grown from incredible strength to strength in the last 2 years.
Referback has been in this business since 1999, all things considered we have been one the most stable and trustworthy groups around and our intention is to be around for as long as there is an income to be made from online gaming.