I think the possibility would exsit for commission rates to go down, however the ability of having legal access in the U.S. would offset that 10 fold.
If they get in the game, they will want global traffic, and even a major land casino can’t afford to reduplicate that kind of marketing penetration.
I think there will be more ad buys for smaller affiliates as well, versus straight commission.
It may even create serious global competition for affiliates and the rates may not go down at all.
It will CERTAINLY create a new, or RE-NEWED spirit of competition with our present offshore partners, but they would also benefit from a massive influx of U.S. players simply because it would be 100% legal.
Never a dull moment, and hope springs eternal, but I think legalization in the U.S. will create amazing new ways to market via the media, and would be a boon for all affiliates, and our current offshore partners as well,…..whom we should not forget if this were to actually happen!