Just to add – the current percentages in revenues we are seeing stem form the fact that the online gambling websites cannot advertise. Imagine tomorrow if sports betting ads were legal on websites such as ESPN, FOX, SI, USA Today etc. Would you spend a million in creating an affiliate system and HOPE for good results or would you spend a million in ads on ESPN infront of tens of millions of sports visitors monthly and GET instant results?
We are currently the ONLY channel online gambling websites can use to advertise in the US, hence the 30% commission. If we had to compete with TV, Radio, ESPN etc, we would be happy to get 5% if anything.
I am such a strong believer in this – if online gambling is legalized US-style, I will exit the industry immediately and re-orient to something else.