This is one of the best posts I’ve read on CAP in the past several months. Good advice coming from the members here and it’s cool to get a mix of AM’s and affiliates both.
One thing I have been advising affiliates to do recently when joining a new program is to take a CPA if the room/casino doesn’t accept US Players and take a rev share if they DO take US Players.
With Microgaming leaving the market in the States the players here have less choices than ever before on where to play. As a result they are now less likely to leave for a new deposit bonus at another room. Most of the avid poker players already have an account at Full Tilt, Stars and bodog.
On the other hand players in Europe have a lot more choices of where to play and can hop from room to room collecting new bonuses and freebies. To protect yourself against this a lot of affiliates will work on a strictly CPA basis for EU only programs.
Ask 10 affiliate managers if they’re committed to conversions and retention and all 10 will say yes; more than any other brand. Honestly these guys do work for the most part but when it comes to getting the most for your money player don’t have much loyalty when presented with so many options.
Purely an opinion.