Hey Guys, I’d like to encourage you all to see this process in a more positive light.
All award ceremonies are based on popularity to some extent, and affiliate marketing is no exception. If you do an excellent job, people notice; you’ll become popular almost by default. And since all of you do indeed perform your jobs excellently, to really stand out you have to go that extra mile and make connections with people above and beyond your normal job duties. This is the case for any award; heck, that’s what an award is for: to recognize performance that’s above and beyond what is expected of you.
So don’t look at popularity gained by social networking as cheating, or as a popularity contest you can’t win. if you’re an affiliate manager, it really is an area you should be moving into, so you can better serve your clients and customers by being more in-tune with the world of online business.
For those of you who are “social networking shy” — you may want to take some time to get acquainted with how the process works. I guarantee you’ll be surprised at how easy — and fun — it all is.
LinkedIn and Facebook are great places to start, and CAP already has groups set up for each of these sites. Any of you can join the CAP group; once you do, you’ll be able to build up your social networking groups to hundreds of members in just a few days. Chances are, once you join, a lot of acquaintances will seek you out and make that first connection for you. And you’ll also have access to a whole new world of advice, tips, and conversations about the affiliate marketing industry.
Click here to see CAP’s LinkedIn group, and click here to check out CAP’s Facebook group.
We all work in online marketing and, like it or not, social networking represents the future of our industry. Don’t be intimidated by it — think of it as another tool you can use to maximize your effectiveness. This is the Internet after all. It’s built on change. Success comes from seeking out and taking full advantage of new opportunities; comfort with the status quo just doesn’t cut it.
(And, by the way, if you want to see how a truly ambitious CAP Awards self-promotion campaign is done, check out this press release from earlier today.)