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Reply To: Google lifts ban on PPC advertising

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#783357
Anonymous
Inactive

@Simmo! 181419 wrote:

For what it’s worth I’ve spoken to someone at Google and they have asked for my portal URL so they can have a look…

I’ll report back when (if!) I hear more.

I heard more…I sent in an application accompanied by an email from the UK Gambling Commission confirming they had reviewed my affiliate website and that it was OK and didn’t need a licence. Got this back from Google:

Hello,

Thank you for your email. I understand that you applied to advertise
gambling online with us.

I am sorry to let you know that we were unable to approve your application
to show online gambling ads in Great Britain.

When determining an advertiser’s eligibility to advertise online gambling
services with Google AdWords, our team considers various criteria,
including the details of the application and the content of the website.
Having reviewed the situation, I can confirm that the following sections
of your application did not pass the verification process required to
advertise gambling websites:

You must provide a gambling commission license number to us if you want
to advertise with Google AdWords.

As stated in our Terms and Conditions*, Google may refuse any ads or
terminate any ad campaigns at any time, for any reason. Unfortunately, we
cannot disclose any further details about your application at this time.

This decision only concerns our advertising and in no way affects the
search results we deliver. Google offers broad access to content across
the web without censoring results.

Please feel free to visit
http://adwords.google.com/support/bin/static.py?page=guidelines.cs&answer=47220
for further details about the requirements and to re-submit your
application at a later date.

* Terms and Conditions: https://adwords.google.com/select/tsandcsfinder

If you have additional questions, please visit AdWords Support at
https://adwords.google.co.uk/support, where you will find answers to many
frequently asked questions.

We look forward to providing you with the most effective advertising
available.

Sincerely,

Zarina
The Google AdWords UK and Ireland team