Hi
Sure, he was talking about when you have a larger list, but this is the jest of it
Quote:
Hi Daniel,
I would extract 25% from the list. Get x5 very different emails made up with different offers and looks and feels. Then send x1 email to 5%, x1 to the other 5% blocks etc etc. Then once you have sent all 5 different emails measure the results (do this after one week). Once you have isolated the best email send it to the remaining 75%. Easy.[FONT=”]
Many thanks[/FONT]