PS – to Stupid. This is not a normal advertising venue and the relationship should not be treated the same. If a program was paying my company for advertising space, then I have the responsibility to bring them the exposure they were looking for, and if I don’t they can stop paying me. However, this situation is different. These companies are getting free exposure and no dime comes out of their pocket for such exposure. The deal is, we bring them players, we make a percentage. We don’t no harm done. End of story.