I’m pretty confident that 99% of the programs I send to will do this, it’s one of several important factors for me as you never quite know what’s around the corner. Last thing you want is to end up out of it for a year for whatever reason and find your revenue dries up.
However, the key thing is obviously retention. All casinos – well, all good casinos – act to try and retain players and as an affiliate you need to have this high on your priority list when choosing who to promote. If you don’t know who retains well, simple: read player forums and judge which casinos the players like.
Also worth avoiding CPA for the obvious reason, although it’s also far more open to risk. Aside from you not being around, you have the added problem that just a few places drop in Google and your revenue can stop just like that.
So yeah, just minimise your risk. Here are my tips, based on how I deal, although to be honest it’s just common sense business practice:
1) Promote casinos that treat players well, and will retain as a result
2) Avoid CPA deals
3) Avoid negative carry-over unless it’s a top, top casino with players
4) Spread your players around several programs
5) Promote just one, maybe two, casino(s) from “bundling” programs
6) Stick to “known” software with a long track record
7) Pick software from software providers who underwrite their licencees