@splinterfree 174531 wrote:
but these stats should be taken with a grain of salt. if a visitor clicks on a link to a casino on your home page and closes your site, would this be a bounced visitor? he potentially could be a converted client…
Splinterfree hit the nail on the head.
What these figures mean all depends on the type of site and visitor you have.
If you have a lot of repeat visitors, they may have bookmarked the exact page, come in, click and leave.
If you have visitors from the SEs from long tail keywords, they hopefully land exactly where they find what they are looking for, click and leave.
If you have a great navigation that takes people to very specific info at a glance, they will come, click and leave.
A high bounce rate can mean two totally opposite things – either your site is so specific that people can find their item instantly and click and leave, or the site is so ugky or confusing or whatever that they come and leave instantly without clicking.
Time on site gives a little better info, in two seconds you can hardly click, in 10 seconds you can if you land where you want to go.