SEO is a very subjective and competitive area, particularly in this arena. I am currently putting into place an SEO strategy for our company that essentially:
* Offers accessible, informative and relevant content based on what would appeal to our target customer (i.e. an exchange player)
* Ensures the copy is obviously littered with high-traffic terms that are specific to our business and major sports/events (Research is key here and online search engine tools that help give an idea of volume)
* All title and description tags to be unique relating to the content (basic but it still amazes me how many sites do not do this)
* Most importantly of all – how linkable is this content and what will we do on-page to ensure people do link to this page?
Obviously, other factors such as the URL structure is key and never underestimate how much a good domain name helps (prefably paid for over a longer period than the standard 2 years).
Its not just a case of picking out high volume terms and then doing battle on those terms – it’s all about relevancy to your bsuiness. You will have a far greater rate of success if you focus on your USPs or niche.
By the way, I’m fairly new at BETDAQ but have been around a long time. Our existing SEO is weak, but it will improve quite significantly – I can promise you that.