Richard,
Thank you for your comments.
When you say the keywords you target are ‘bets on ….’ and ‘…. preview’, can you please elaborate and give me a working example of the ‘…. preview’ search phase.
I do believe giving the punter the information needed to make an informed bet helps conversions 100 times greater than a simple link, yet I noticed some of the most successful affiliates I work with in this area have little knowledge of sports betting and know how to target the key phases.
For another odds comparison I worked on one called http://www.sbrtools.com which is worth checking out.