Th olympics attracts a different kind of bettor. Even though bets will be placed on the olympics they probably will be bets like;
Who will win the most medals?
How many medals will the UK win?
Proposition betting will be big during the olympics but actual money going through the doors to the sportsbook is going to questionable in size and small.
It is rightly said that betting on the NFL is big and is what all affiliates are gearing up towards.
However is does not hurt to make some money from olympic betting during August as the real football season does not start till September. So affiliates would be crazy to try and not capitalize by having some olympic banners on their websites during this month.