Hi Hanford,
While the Olympics is a big sporting event, the start of the European football leagues should be a bigger event for sports betting.
Many Olympians are not professional athletes, and therefore, it is not as attractive to certain types of punters, particularly educated ones.
However, it can be a good opportunity to cash in on bettors who are organically searching for general information about the Olympics or bettors who want to bet on a particular country.
Hope that this helps! :hattip: