@Professor 171020 wrote:
Auditing stats is not a novel or unique idea. It wasnt coined by APCW and its an extremly common practice in business. Even if APCW was still doing them, which apparently they arent since the shift to entertainment videos, we wouldn’t be stealing anything if we started doing them at CAP. It compliments what we do here in keeping affiliates informed and protecting their interests. We also have a lot more resources and reach and can facilitate independant audits better than anyone else in this verticle. As a service provider we want to meet the needs of the community. To service affiliates we will do whatever we can to make CAP better and more useful for all our members. Another added advantage is via CAP we have the realtionships in place to cause positive changes based upon audit results when discrepencies arise. It just makes sense for us to do it, so we will.
I think stats auditing along the lines of what JT did is a great idea and would certainly be useful, although in the interest of community relations, I’d hope that it wouldn’t be launched to directly compete with KW’s excellent “Terms & Conditions” monitoring. I can see there is a link between the two and that they could work together though.